The
task is to develop an ad for Lehman College. To visualize this concept,
it is necessary to organize the ideas, and put them into a communication
piece. Identity, information, interface, and interaction are
the steps in the process that will help to create the ad. IDENTITYrefers
to characteristics that express the uniqueness of the product or
service. Among these qualities excel logo, colors, typography, and
keywords.
